IM101 Step 5: Focusing on Keywords

Wednesday, September 3
One of the very first mistakes I made when building my first marketing site was not paying attention to the main keyword search terms I was trying to focus on. At that time I didn't understand how keyword density worked nor did I get the benefits of keyword rich backlinks to my site.

So, to help you with this I'm going to take a very specific example from Clickbank and build out a low cost, ebook marketing site for you. You're welcome to follow along with the same Clickbank product, or, just find one you're really interested in. My focus for this article is validating the product and getting the keyword search terms in place.

After spending a couple of hours scanning through both and I found the product I wanted to market - it's called The Diet Solution Program by Isabel De Los Rios.

My key criteria were a) the product is relatively new on the market, b) it is starting to see some gravity, c) the payout per sale is reasonable (see my last article), and d) it is something I have some knowledge and passion for (my grandmother and mother were both wellness and nutrition fanatics).

One additional thing that I typically do is search Google for product reviews to make sure that the response is positive - I don't want to market something people think is a waste of money. If all looks good I go ahead and purchase the product for my last validation - making sure the final product is something I truly want to promote. From everything I could see, Isabel's Diet Solution Program looks like a great candidate.

Finding Good Affiliate Product Keywords

Next, I spent a couple of hours determining my core keyword phrases that will be the main driver to this site and get it ranked in Google. My favorite free keyword tools are Google Adwords Keyword Tool and Trellian's Keyword Discovery. At a high level these tools give me enough information to build my phrases. (I suggest that you download the Free Ebook SEO Made Easy to learn more).

Generally I like to focus on three to four key terms that give me search exposure on Google in a way that will be in the top ten results for each. Typically, one is the main term and the other two are lower volume search returns.

The first thing you want to do is identify the key terms associate with the product you're promoting - in my example it is The Diet Solution Program which was definitely a keyword challenge due to the shear number of diet and nutrition products on the market today. I had to dig down the keyword list to find just the magic phrase.

Coming next - how I identified the right keywords for my affiliate product.


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