IM101 Step 4: Finding Your First Product to Market

Tuesday, August 19
I've spent some time in my earlier tutorials discussing how to make money online by pre-marketing your website. Now that you understand the basics let's get started building something easily and quickly.

There's probably no easier way to start than to market an existing electronic product. I prefer starting with Clickbank only because the products are affiliate ready - that is, they are structured in a way that every product Clickbank promotes must allow the same affilite linking, terms of service, disclaimers, refund policy, etc. Plus, they are all electronic downloads which makes your profits that much less stressful. This means you only have to pick a product that matches something you are interested in (remember, focusing on your passions will make this much easier - see Passions to Profits for more information).

The other part of Clickbank that I like is the easy way to see what products are the most popular and their gravity (a term meaning the products are accelerating in sales). I prefer picking a fairly new product that shows some gravity but is not yet in the top sellers. Here's an example from their Marketplace tab:

Clickbank product search display
As you can see - I searched by highest gravity in the Fitness section of Health and Fitness. The stats underneath give you an idea about the amount you make per sale and how popular the ebook is.

Researching the Clickbank History

If you want more data on the specific product from Clickbank then I like to use another site called They have more data you can use to see how a product has been doing over time. CBEngine has both a free service and a paid service if you want more than just data (you can get specific recommendations).

Another aspect you should pay attention to before picking your product is to see how much that author is willing to pay you, the affiliate marketer, for selling their product. The payout to you for a product can range from $5 to $80 per sale which is a pretty wide spread.

When I first started I focused on the highest paying products only to find that there seems to be a price threashold for many buyers won't cross. A $99 Clickbank product is a much harder sell than a $30 one. Keep in mind that you would have to sell three to six times as many products to match a high priced one. My rule of thumb is to focus on products for less than $50 with at least a 50% affiliate payout (meaning you get at least $25 of a $50 sale).

Signing up with Clickbank is a simple task - just be sure that you have your online business ready to go (see Business Before Web) and that your TaxID is setup so you can start.

Clickbank is a very easy way to start your internet marketing business. All you need is an affiliate site, some traffic tricks (more to come!), and the perseverence I'm mentioned so many times before. Remember, the product is only a small part of the bigger picture. Getting your site ranked with traffic will be the winning formula. Imagine now that your site is #1 in Google for the keywords tied to your product - that's the real goal. I've done it and made thousands on Clickbank products - so can you.

Next up - getting your product keywords ready (before you doing anything else!) to dominate a Google search result.


Post a Comment