You Know the Economy is Bad When...

Yes, I am alive and kicking. These have been some of the strangest times for any profession including Internet Marketers. Back in January when I was finishing up Step 7 of building an affiliate site I took a step back. It wasn't because I didn't want to keep writing - but, that I started to notice something unusual about the lists of core marketers that I follow closely.

When opening my personal email I started to see more and more quick hit messages from marketers both big and small. At first I thought it was an anomaly but started seeing a pattern emerging. Marketers were starting to get desperate. How so? Every email was shifting to quick hit affiliate links for products - 'hey, take a look at....', 'I don't know if you've seen this yet...', 'he's just lowered his amazing product to only...'

You get the picture - the market is bad - people are scrambling. I've noticed it myself - product sales are down, ad revenue is WAY down, etc. The goal of promoting quick hit affiliate products is to sell your email list as fast as possible to generate revenue. Hopefully, this side income can supplement any downturn in their own products. But, it is coming too often to the point that every email now is a cross-sell and I'm tired of that.

Now, I'm not a fan of pushing more and more products to my list unless I'm truly excited about what I see out there. With the downturn I started looking for something new and different that might make what you and I do a bit easier. Sometime in the beginning of Feb. I found it - a simple, new idea that I can work into an easy side product and tool.

So, making a long story short - I've been working on my idea for a couple of months now and will talk about it soon. Meanwhile, I've also been working hard on a new guru's set of tutorials that have helped me immensely. More to come on that.

My advice for this time right now is to focus completely on a single product - your own. Write lots of content, get that email list going - and push yourself every day! Don't dawdle on affiliate sites, ads, and other experiments. To make money online in this time requires deep dedication to your idea.

IM101 Step 7: Using Blogger to Build Your Affiliate Site

I've talked about Blogger many times before on The Agile Marketer. It is, in my mind, the easiest way to get a site online that can generate revenue for you quickly. With built-in RSS feeds, Adsense and the ability to customize using Javascript or HTML additions you can actually build a fully functional website.

However, your goal is not to get too wrapped up in site design - remember, the key to your success is getting content out there quickly and to notify blog search engines that content is being updated.

I'm not going to go into the details of how to sign into Blogger and set up your account - you can find many tutorials out there on how to do this - here's a great one if you need it: Vance's Blogger Tutorial

Make sure you choose a more vanilla, or sparse template. The reason for this is that you can make things stand out much better - the colors of a header or inline page photos really stand out when the template is mostly white. In case you haven't noticed, The Agile Marketer is a Blogger blog (highly customized, though).

I realize it has been a while since my last tutorial - but, part of the reason was to show you how this Blogger affiliate site I was building, namely, The Diet Solution Program, is doing in Google!!

Take a look at: Natural Weight Loss with The Diet Solution Program

I completed the first part of the blog in October and submitted only some free press releases and one, single article. Over time I added some more blog posts, submitted my site to a few social sites such as Spicypage and Blogcatalog, submitted the single article to some more directories and pinged some blog search services. Actually, not much work overall - I didn't do some of the standard traffic building techniques such as YouTube or a load of article submissions.

So, in two and half months - how are we doing with our keywords?
1. 'The Diet Solution Program' - now ranked 42nd in Google (534,000 results)
2. 'Isabel De Los Rios' - now ranked 22nd in Google (361,000 results)
3. 'healthy diet plan' and 'natural weight loss' - (524,000 and 2,640,000 Google results) no ranking yet for those specific phrases (but indexed by Google if the search is refined)

I haven't spent any time on optimizing the keyword phrases in #3 yet - just letting organic growth work with these. However, my future approach will be to add keyword density in my Blogger posts as well as articles that focus on these.

Not bad for the small amount of work I've put into the site - I would guess I've put in about 8-16 hours of work. With only a single article, six submissions to article sites, three press releases, about seven social site networks I'm generating some traffic, getting Adsense revenue and a few Clickbank sales.

The key with Blogger was getting my content posts out there so that they will be searched by Google right away. Keywords make the difference - you can see how just a little work can get a site moving up the organic search result ladder. Just image if you have 5 to 10 of these Blogger affiliate sites working over time....

IM101 Step 6: Tuning Your Affiliate Product Keywords

Finding the best keywords for your affiliate site is not too difficult but essential to learn how to make money online. The key is finding the right terms that will have the highest density on your page with hopefully the additional benefit of a low competition in the search engines. This also works for your own product or informational sites as well.

Since I had picked a dieting product this is not as easy as something with a smaller niche such as a hobby or an aspect of a professional skill. The basic strategy for a high competition keyword subject area is to narrow it down to smaller segments by using longer keyword phrases. From my last article using the keyword tools provided can give me a very good indication of what keyword phrase is going to a) have less competition, b) ranked faster and c) visible in the first ten results of a Google search. It is important to try and analyze this before you kick into gear building your sites.

For example, the word 'diet' alone has a Google page return of 163 millions results - that is, 163 million references to external web sites. Getting to the top ten results in Google for just the word 'diet' would be a very, very tough task.

You may have noticed that I waited some time before continuing this article to work on my own articles and my ebook. But, I was also waiting for my affiliate sample site to start gaining rank in Google. Part of this plan was to focus on my core keyword phrases within the affiliate site's content.

For my example I knew that a couple of key phrases had to be part of my solution. Since I was focusing on a diet guide I had to use both the guide's title and author as keyword phrases. This is an important step for the future since I knew the guide was going to gain in popularity over time. In this case - 'The Diet Solution Program' and 'Isabel De Los Rios'. It is key to use these for future keyword phrase searches as the product gains popularity.

But, I also wanted to find a keyword phrase that has a more general health and diet search with a smaller Google result. After a couple of hours on the tools using the words 'diet', 'dieting', 'health', 'nutrition', 'diet plan', 'healthy diet' I finally hit the phrase I wanted - 'healthy diet plan' which I found to have a decent set of results in search but low enough to get ranked quickly. (Remember, to use these tools just type in the core one or two word phrases and see what results come back. Then, go to Google and see how many results come back from your phrases. The lower the number of results the easier it is for you to get ranked in the top ten.)

I typically look for keyword phrase results in Google with near one million results. Here's an example that is close:







If you focus on key phrases with results under 100,000 but greater than about 25,000 then you can get ranked very quickly in Google. The downside is that the daily search volume for your phrase may be too low so this would only generate 10-20 hits a day.

I was able to get a keyword site ranked in the top ten of Google for a result of over 25 million in the search return. However this took about six months and a lot of work. Be sure you pick one keyword phrase that has about one million results - but, don't focus on it first. Let it become a natural part of your site as you build it.

So, now I'm ready to start building a site. I'm now armed with my keyword phrases 'The Diet Solution Program', 'Isabel De Los Rios', 'healthy diet plan' and 'natural weight loss'. Enter these into Google as full search phrase enclosed in both quotes and not enclosed and you'll be able to see for yourself how many results are returned for each.

Next up, using Blogger as a simple, free way to build your site.

Your Best Weapon to Make Money Online During These Times

Writing. Ah, that word that makes me cringe in an avoidance panic! Yet, I know I have to get back to it again and again. Writing is something that I just can't seem to do naturally yet it is such an integral part of my online work.

If you're new or haven't noticed, I haven't posted my next marketing steps in quite a while. Why? Well, there are many reasons but the main one was all about writing - my ebook, articles and other older material that needed refreshing.

You see, this is NaNoWriMo month (if you haven't heard of it - National Novel Writing Month). NaNoWriMo was started as an online community event to get budding writers to write more and think less (that's my addition - but, mainly true. Writers worry too much about structure and plot.) The goal is to write 50,000 words in the month of November - which, is a pretty daunting - 1666 words a day. Translate that into internet marketing work; that's three 560 word articles a day!

But, when you think about it - if you just keep writing and start to ignore the wandering mind a bit your productivity soars. Can this be translated from novel writing to content writing? Probably not at 50,000 words. Nevertheless, the concept is still the same - just doing it!

Back to my story - I've been using the NaNoWriMo concept to write my next ebook which has left much of my other work shelved for a bit. This is something I think any budding online marketer should do. It helps you get past the block and into a flow. Try it - you may see a big payoff!

This has been beneficial for another reason as well - my test affiliate marketing site that I'm using right now in the Marketing 101 steps has seen a great upswing in traffic as well as a rise in Google rankings due mainly to articles I wrote just before the end of October. If you're going to learn how to make money online - this is it.

If you go back a couple of posts you'll see that I had picked the affiliate product called 'The Diet Solution Program' to use as that educational example. Well, now my example site is ranked well in Google and rising fast. The real key to this is simple - writing original content and submitting it to article directories, forums, blogs - you name it.

It's hard and takes time - but believe me - if you do it you will see the real payback in no time which is the most exciting . So, do it! Create your own NaNoWriMo month in December and keep writing.