IM101 Step 3: Ten Easy Power Methods to Promote Your Site Early

Wednesday, June 18
Someone recently asked me why you would ever want to promote a site before finishing it? If you happened to read my article Get Listed in the Search Engines Early you would have some of that answer. However, would I promote a site before it is started? No, I wouldn't - but I would as soon as I had the very basic structure and content ready.

One thing to remember is that promotion does not have to be a direct link - it can be indirect such as an author account, profile or configuration setting that points back to your site. This has become even more important with Web 2.0 sites because of their high popularity and page rank.

So, where would you begin with something like this? First and foremost you must have a Yahoo ID. Yahoo is important because there are some very highly ranked tools within Yahoo you can use as indirect ( and some direct ) promotion. Other than that you'll need to use individual IDs for the other sites (be sure to read my previous entry on the proper use of IDs before you begin).

Here we go - the ten power methods:

1. Twitter - I hope everyone has figured out the power of Twitter. But, if you haven't be sure to sign up and start tweeting! You can set a backlink in your profile as well as talk about what you're doing on your site. Start very early with this - you can tweet about your site, news, ideas, etc! Don't worry, someone will start following you.

2. StumbleUpon - This is a powerful way to track interesting websites either randomly or related to your marketing topic. Better yet, you can follow others picks, start groups and link back with your profile. Again, this is one you can start very early with a profile and links similar to your site - just be sure not to add your own site for stumbling too soon.

3. YouTube - If you're adept at creating videos this is an extremely powerful way to get backlinks to your site. However, you don't even have to do that - just create your own YouTube group with a backlink to your site. Then, add videos to that group of quality, related content. Over time people will join your group if you pick your videos well!

4. Zoho and Zoho Planner - Zoho is a provided of online productivity software - spreadsheet, word processor, database, etc. One very easy idea is to use Zoho Planning while your building your project. Why? Planner allows you to publish your plan publicly as you go - which you can use to track your own progress, create backlinks, and even stir up some ideas going forward. I use it just as a simple tracking mechanism.

5. Digg - Most of you are probably pretty familiar with this. Much like StumbleUpon you can track and vote for you favorite articles that tie to your site concept. You can enter your site in the profile.

6. Propeller - very much the same as StumbleUpon or Digg you can use Propeller to find and rate similar articles to your own.

7. MyBlogLog - this is a blog tracking and rating site (uses a Yahoo ID). Many blogs place a MyBlogLog widget on their site showing who has visited. This will show what users have stopped by - which you can map back to your Yahoo ID.

8. Flickr - most of you already know what this is (uses a Yahoo ID). However, you should seriously consider using it to indirectly or directly promote your site depending on the topic. For example, in my last article I mentioned the sample Travel Photo Tips site. Well, of course you would want to have photos on Flickr. But, if your site is informational only - you can get creative and find themes that fit your market!

9. Yahoo Answers - since you are promoting something that you love you should be able to answer questions about it. At some point your own site can become a reference to those answers - just be careful not to spam your site, that is, use answers to only try to get a link back. Be honest to those looking for answers and include many different references

10. Spicypage - finally, use this community site ranking tool to add your own site, rate others and collaborate with other, similar users.

There you have it! Ten simple power methods to boost your own site early. Just be consistent to work with two or three of each every day so you can build your successful ranking early to make money online.

IM101 Step 2: Establish Your Differentiating Email IDs

Wednesday, June 11
Ok, it's summer and you've just setup your business to make money online as a Sole Proprietor or LLC called Howe Productions (since your name is Sarah Howe - note: that I just made this up - any relation is purely coincidental.). You're really excited to get started with the two ideas that you've finally decided are worth pursuing with a passion to earn some online income. You've created your main business domain called with a main contact ID of

Meanwhile you've decided that your two marketing ideas are going to be built on a primary business idea (travel photography - and a secondary personal project (yoga hot spots). However the secondary idea is going to be a blog only and not its own domain ( Once setup, you now have two more email contact IDs - and Everything looks good, right?

Now the first problem. You want to submit some articles, Flickr pictures, and use some forums to start promoting your sites. Which email ID do you use when you register? Also, you want to setup some Adsense ads, plus some site analysis tools. Which email ID do you use now?

The core problem here is the use of your specific taglines for promotional links vs. general tools to manage the marketing strategy. Do you want all of your travel promotions to show or What if you write some yoga articles?

The solutions to this is pretty easy to do but also easy to miss. Just remember to use your parent email ID (in this case ) for any online tool that manages mutiple sites - things like Google Adense and Adwords, Sitemeter, Feedburner, etc. Use your specific email for promotional sites such as articles and article taglines, blog comments, Web 2.0 community sites, etc. Promotional sites should always point to the specific site you are try to monetize thus the need for a specific email Id tuned to that site.

Case in point: I started using an article submission service that required a tagline for every article (such as 'Don is an Internet Strategist and ... you can reach him at'). However, I wanted to submit to wholly different categories. I switched the email and tagline only to discover that my previous marketing articles now had taglines and email ids completely in the wrong category!

So, here are my strategies for IDs :
1. For a single online strategy - use a single domain email id (makes sense)
2. For a parent company strategy - create a parent domain email id and individual ids for each site you create.

Note: If you plan a Blog with no domain for either 1 or 2, I strongly suggest using Yahoo mail as your primary id (this is because of the promotional tools that Yahoo has). You're going to have to have a Yahoo id anyway (more on that in future posts).

This may not make a lot of sense to you now, but it will in the future.

Next up, using the Web 2.0 community to promote your site before you're even close to finishing it.

IM101 Step 1: Start Internet Marketing with EPIC Steps

Monday, June 9
I've spent most of the spring working on providing you the free advice necessary to get started online. You'll be seeing a combination of blog entries, articles and emails (for those who have subscribed) that tell you exactly step by step what you need when promoting and monetizing your online business.

My goal is not to provide all of the deep details of each step - you can learn these from any of the ebooks I promote. I'm going to focus on the action steps with a brief explanation. My only assumption is that you understand how to use some of the basic internet tools, services and strategies (again, any of these can be found in Newbie List Machine or Honest Riches).

So, let's get started!

I hope you've spent some time reading and reviewing my free ebook, Passions to Profits. This should have solidified your basic online idea - your first starting point. Remember, this idea is based on my EPIC principle: basic Education, Passion, your key Idea, and focused Control. I'm telling you right now that if you follow this principle you will succeed! Just by getting one simple education guide (E - Education), understanding what you love to do (P - Passion), going online with one idea (I - Idea) and staying focused for a duration (C - Control) the dollars should start to appear.

Next, be sure to review my previous Agile Marketer posts:

Business Before Web
Website Hosting
Get Listed in Search Engines Early
Use the 80-20 Rule to Make Money Online
Where to Focus Your Marketing Dollars

Read, review and get ready! Part 2 is coming soon - differentiating your online email IDs.