Internet Real Estate

Monday, August 21
Something funny happened to me on the way to my online working environment. I was in the mood (more like a tirade) to clear up some of my current and old sites. Some things were out of date, others had old, unused files and images that needed to be deleted. Just as I was checking one of my domain and hosting logs and statistics, I was completely shocked to see something! In fact, I had to do a double take and look again. I could not believe it – my very first online internet marketing site (which I thought I had actually shut down) had received over 4500 unique hits in the last 6 months. That is over 800 hits a month. Now, you might say that isn’t much traffic – but when you look at it – this very small site with no list, AdSense, or even any search optimization is still getting hits. . Frankly, I couldn’t even remember when I thought I had shut this site down but now I’m glad I didn’t!

I had to sit back and ponder this one a bit. In sitting idle for 4 years this site had slowly creeped up in the search engines. What’s more, I now had a site that I could completely optimize. It was like finding a mini-goldmine. Looking back at the page keywords and text, I was surprised that I had been fairly lucky in my choices considering my inexperience at that time. Additionally, the site was pretty lean considering the links and content.

I’m sure some of you are wondering what the site is and it’s URL, well……I’m a bit too embarrassed to reveal it here. I’m going to update it with relevant content, list capture, AdSense and RSS. It will be very interesting to see how much my traffic may increase. Only then will I post the site.

Keeping all of your online real estate active no matter how old and how you judge it, is a wise thing to do. I know a guy who had a #1 Google ranking for golf accessories and just quit because he was sick of the work and the owners and just let the site shutdown. Ouch! I keep asking myself what would have happened if I had switched hosting plans, or deleted the web pages – many times these things are just simple tests for traffice, AdWords, linking, etc. Moral of the story – if you’ve captured some kind of internet real estate out there and have since forgotten or ignored it – be sure to go back and check it! Who knows, you might actually be sitting on an untapped internet goldmine!


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