Marketing What You Love to Do

Saturday, July 29
Ah, this topic will drive me into a frenzy the more I think about it and talk to people. And, frankly, it is the antithesis of the current trends in internet marketing. Why, might you ask? The answer to this ties directly to my last blog entry on AdSense niche marketing and the information black market. People are throwing niche websites left and right on all kinds of topics - mostly targeted at the highest paying keyword phrases. Besides the other problems I mentioned before this also stabs right in the heart of who you are.

Let me explore this a bit differently. Let's say your real passions are golf, drinking coffee, and reading non-fiction books on science. Besides that you are an expert real-estate lawyer and have a plethora of knowledge on that subject. Now let's look at some of the highest paying keyword search categories:

DUI, Mortgage, Refinancing, Sex, Travel, Health, Gambling, Entertainment, Legal Help, etc.

Many budding internet marketers are choosing highly rated keyword phrases to put up niche Adsense sites focusing on these areas as well as others. But, why would you put up a niche site on lazik eye surgery if you love golf, coffee, science and real-estate law? The answer, simply to make money, of course! The goal of most niche sites is pure profitability. I'm not saying that making a profit is bad - all I am saying is that doing work only for profits will eventually burn you out. There are a number of packaged niche products you can buy to quickly jump into high-paying markets. But, once built do you really care about the information any more to drive these sites forward?

If you happen to be one of the lucky ones whose interests fit a high paying niche then good for you. But, don't be discouraged! You can typically find something that fits your passions and interests that can be managed to an income source. If you love to collect things then build on your collectables - if you love coffee then build your niche around coffee. Just remember that it will be ten times easier for you to add original content to anything that you really care about.


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